LO4: Evidence of a focus group of final film

Focus Group 

After creating the documentary I wanted to get the opinions of my peers and target audience on what I could improve and their perspectives on the project.
I thought it would be really important especially as they are prime target audience for the short film, especially with subjects such as youth climate strikes shown in the documentary.

I ensured to gather a vary of genders to make the focus group more fair and to ask them open ended answers such as 'What element of the film did you like the best?', this avoiding answers such as 'yes' or 'no' which aren't the most helpful when finding feedback.
I also tried to pick a focus group that I didn't know too well this to avoid them being bias in terms of their feedback being a reflection of me rather than the short film.

After viewing the film they really liked aspects such as the impactful clips placed in the intro as they thought this really demonstrated the importance of the subject, this also being backed up by the news headlines audio playing alongside as it denoted the national recognition of the problem.
However negatives they fed back were elements such as the music creating an over-exaggerated effect, and the clips during the voiceover being repetitive and not correlating with the voiceover.
After hearing this feedback I understand their point surrounding the music and agree to a degree however I think the music is very interpretative and can be viewed differently by audiences.
In terms of the clips during the voice over section I think by showing shots of Sheffield it allows the audience to associate the problem with their home town, this demonstrating the participation everyone has to take into minimising their waste in everyday life.